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・ Cultural Centre of European Space Technologies
・ Cultural Centre Valve
・ Cultural Christian
・ Cultural Co-operation
・ Cultural cognition
・ Cultural Commons Collecting Society
・ Cultural communication
・ Cultural competence
・ Cultural competence in health care
・ Cultural competency training
・ Cultural Complex of the Republic
・ Cultural conflict
・ Cultural consensus theory
・ Cultural conservation-restoration organizations
・ Cultural conservatism
Cultural consumer
・ Cultural contracts
・ Cultural control
・ Cultural Council for Monterey County
・ Cultural criminology
・ Cultural cringe
・ Cultural critic
・ Cultural depictions
・ Cultural depictions of Alexander the Great
・ Cultural depictions of Alfred the Great
・ Cultural depictions of Anne Boleyn
・ Cultural depictions of Anne Frank
・ Cultural depictions of Anne of Great Britain
・ Cultural depictions of Augustus
・ Cultural depictions of cats


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Cultural consumer : ウィキペディア英語版
Cultural consumer

The cultural consumer describes a person who avidly consumes art, books, music, and live cultural events within a society. With the rise of expressive technologies, cultural consumers have harnessed the Internet to fuel their own creative efforts. The term was coined by author Patricia Martin in her book, ''The Rise of the Cultural Consumer and What It Means For Your Business'', in which she suggests that the convergence of art, technology and entertainment is remaking the American consumer.
This new type of consumer values creativity, design and the power of personal values. These consumers will look toward companies that can "present an offering that solves a problem, does some good, and delivers aesthetically".〔Martin, P. (2007). ''RenGen (Renaissance Generation): The Rise of the Cultural Consumer and What it Means to Your Business.'' LaCrosse, WI: Platinum Press ISBN 1-59869-134-1〕 They also look for products that engage the senses as a way to discern truth. In other words, they believe what they can experience. Authenticity is paramount, and stories and images are powerful means for communicating messages.
Although cultural consumers may have once represented a small segment of the population, this group is rapidly expanding through access to technology and the Internet.〔()〕 Recent research indicates that these consumers are connected, active in their communities, and creative.〔(Patricia Martin: American Life & Culture Survey )〕 Additionally, they “aspire to be viewed as thinking, expressive human beings rather than mass market targets.”〔(Article in AdAge magazine )〕
==References==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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